the word  rush…
rush 1  r___ - Spelled Pronunciation  [ruhsh] Pronunciation Key
Origin: Middle English rushen, from Anglo-Norman russher, variant of Old French ruser, to drive back, from Latin recusare: re-, re- + causari, to give as a reason (from causa, cause).

In modern expression, rush can be used as a verb with or without an object, it can be a noun and also it can become an adjective … it has 42 possible connotations yet only two possible antonyms: apathy or lethargy… and this is what rush is not.

Essentially rush means the urgent need to act and/or the altered state, intensely pleasurable or exhilarated feeling experienced after stimulation …

the logo… TANGOrush
Our logo is the juxtaposition of two words, in two visual styles. One the precision in execution, the other the spontaneity of improvisation. Both in their own color-context, one being the mystery of the absence of all, the other the transparency of all in one. An expression in unison, materializing into a whole!

It symbolizes two energies, female & male, two different ways of understanding, two different ways of seeing, feeling and being. Two identities in balance, lead & follow, self-defined, two manifestations in one emotion, two hearts and one soul... the Soul of Tango.  ›› (cont'd...)